Archive for the feminism Tag

In Search of Masculinity:Pt1

I’ve posted a couple of times on the Gillette ad and an answering ad from Egard watches. I’ve explained my objections to the Gillette ad and why I think the Egard ad is not only more effective as an advertisement, but as a call to action as well. And now, I want to dig a little bit deeper into this
Read more…

Making a Case. And a Sale.

Two different sales models. Gillette highlights the worst that men do, says it describes all of us, and hectors us to “do better”, ignoring the fact that most of us are already doing better than the examples laid out in the ad. It’s designed to make us feel that we lack something and must change our basic nature in order
Read more…